In Conversation with Peter Wolff, Managing Director of Wolff Coffee Roasters.

On this episode we are speaking to Peter Wolff, Managing Director of Wolff Coffee Roasters.

It seemed he was always meant to build a business in coffee as Wolff, Peter’s surname is spelled with two ‘f’s instead of 1, like how coffee has two ‘f’s.

In this episode we speak about:

– Building his coffee business when he was young.
– How Peter credits a couple of mentors with shaping his approach to business and leadership at an early stage in his life.
– How he faded out (but didn’t drop out) of Law school to pursue a career in hospitality.
– A move to Melbourne in his early life to work in hospitality and start a coffee business.
– How he has built a culture in his company with an attitude towards continuous improvement.
– How Covid really impacted the hospitality sector and his business? Peter talks about how hospitality has changed significantly and what changes he believes will be permanent.

This episode is Co-Hosted by BRISCA Managing Director Sumith Dissanayake, and Jack Ferguson.

2:10 What are Wolff Coffee Roasters?

7:55 How did you know that coffee was going to be such a huge industry?

14:35 How did you approach building your business?

19:40 When did you understand how important your mentors were to you?

27:35 Did you start a business immediately in Melbourne?

30:10 What did you learn about leadership early on in your business journey?

40:15 How does your team respond to your culture?

43:35 How did Covid impact you?

48:00 How has Covid affected your recruitment efforts?

59:35 What advice would you have for your younger self?


Where to find Wolff Coffee Roasters:

Website (

Where to find Peter Wolff:

Linkedin (


Sponsored By:



Co-Hosted By Sumith Dissanayake (

Co-Hosted By Jack Ferguson (

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